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Web Designer’s Guide to Search Engine Optimization

>From a search engine point of view, the perfect webpage has no graphics, no scripting, no tables…etc but just alot of normal, plain readable text. You can just take it that plain text is the food for search engine spiders. Therefore, the more text you have, the more you will keep the spiders happy. However, from the design point of view, such pages are very boring but the fact is that everyone is more interested in keeping the spiders rather than us happy. The argument is that if search engine spiders cannot find your site, no one will. Based on this philosophy, we witnessed the fall of flash and sites with strong graphics over the years. Many sites that utilized heavy graphics where no longer found. Web developers become happy because they have an excuse to create less impressive websites…

The question is can we make both the saerch engine spiders and us happy? The answer is definitely a “Yes” provided that web designers can follow certain rules when designing web pages. They need to step out of their comfort zone and learn abit more about new web technologies.

Domain Name and URL Naming Convention Having a proper domain and url name is quite often neglected. Many search engines actually put some weightage in the way you name your domain or url files. You will definitely want to include some juicy words in your naming convention. For example, if you site is about website critics and your url is http://www.sitecritic.com, this will definitely be better than a domain like bluefish .com or someting. The same principle goes for hyperlinks. If you have 2 words as key words, you can use an underscore “_” or dash “-” to separate them.

Title Do not fool around when writing the title. From my experience, this is the most important part of your webpage. Many designers like to put special characters such as ” * “,” | “, ” : ” or ” [ ] ” in the title to make it look unique. If you really want to make your webpage special, I advise you to do it else where such as in the body of the HTML document. You should include your keywords in your title. Like the previous example, if your web site focuses on website reviews, make sure you have the words “Website Reviews” somewhere in the title. Noticed that “WebsiteReviews” is not the same as “Website Reviews”. Spacing is important.

When writing the title, try not to write more than 8 words. There are no hard and fast rules on that but the fact is that more does not mean good. In fact, the more you write, the more your keyword density will be diminished. If you keep repeating the same keyword in the title, search engines will see your site as spam and you will be dead in no time. For example, a title like “Sitecritic Web Reviews” is much better than “Sitecritic Web Reviews, Internet Marketing, Web Design Ideas, Internet Directories, Budget Web Hosting, Melbourne”. I will have to stress again, do not fool around with your title.

Meta-Description After the title tag is the meta description tag. Many people argued that meta description is no longer important. Based on my experience, they are still relevant in SEO rankings especially if your website is new. The principle in writing the meta description tag is the same as the title. The only difference is that you want explain abit more about the services that you provide in a friendlier format. You will also want to include your keywords in the meta description.

Menu, Content and Links You should not use any javascript menus that hid the urls. Many javascript menus are fancy but actually not SEO friendly. What ever technique you are using to create the menus, make sure that the tag is visible. You might also want to include a variation of the keywords in the menus, links or text. Like the previous example, if your keyword is “Web Site Reviews”, you might not want to use the same word over and over again. You can vary it by using “Professional Web Reviews, Reviews of Websites, Site Reviews…etc”. Varying the keywords makes your content more interesting and is good for SEO as well.

When writing the contents, try to put the keywords in different areas of the document. Use tags like or to make the keywords stand out. Avoid urls that say “click here” or “view”. Though often used, they are not advisable for SEO purposes.

Text links are stonger than image links. It is therefore not advisable to use images as the main navigation menu throughout the website. If you would like to incorporate images in the user navigation experience, you might want to consider separating the text from the images. This can be achieved easily using CSS or the background image option in the or tag.

Images Unlike many Search Engine Experts, I strongly encourage the use of graphics because I am passion about Web Design and is sad to see so many websites that are well optimized for search engines but look crap on screen. You need to balance between the amount of graphics used and downloading speed. Like I mentioned before, if your header banner or important images contains text , you could split up the text and use the images as a separate background or floating layer. That way, you can make the image size smaller and also make the text visible to the search engines. Transparent gifs are very useful for laying over other content or images. Appropriate use of jpegs and gifs can also cut down loading time by alot.

CSS Technology CSS helps you to cut down your tag and gives more room for the spiders to read your content. The problem with CSS is that it is not as straight forward as tables. At the moment, CSS is also inconsistent in different browsers, so before you publish your web page, you need to check the layout in different browsers. I am actually not against designers using tables especially if they find the time spend in creating a full CSS site not justifiable. The fact is that there are still cases when using CSS is not advisable. An example is when displaying tabular data; Tables still excel in displaying tabular data at the moment. Unless you are using complex nested tables, the , or tags should not pose too much of a problem for the search engine spiders.

Conclusion Web pages should not be boring and web designers should not bow down to the Google revolution. A well designed site combines both form and function and yet, still able to be search engine friendly. I strongly believe that this can be easily achieved if website designers are able to follow very basic rules in designing their web sites.

On Printers and Spying

Sometimes printing is not safe if the document should remain
secured. Printers may leave some evidences or even let the
others copy the whole document you have been keeping. If
everything should remain secured, then keep it tenable to
prevent leakage with your protected documents. Just like those
we see in the movies, some files are left to be hidden and
reserved. Then there comes the spies who intrude secretly
through your documents and copy it and destroy it. Well, that
does not really happen in the movies at all. It happens in most
business establishments especially nowadays that competition is
at the peak and mounting. They just couldn’t let this happen so
they had to make a way to keep preventing cases of counterfeit
and imitations. The US had been very specific with security in
printers. Of course you wouldn’t want to have your files being
viewed by the public. You might not know that the resources and
tools you are restricted for private use. These things are hard
to pin down because there are no rules that live by this abuse.
So it’s your concern to keep your files hidden. The solution to
this is by using printer codes in order to protect the secret
facts or information. If anyone wants to access the printer, he
should have the code in order for the printer to function. This
will save your documents from being stolen. Just imagine losing
your top secrets through printers. Well that is somewhat
frustrating. Who would think printers were a cause? That doesn’t
mainly account the files to be easily hacked. But this problem
is not that easy to be solved because the government is not
taking seriously the problem. Maybe the only remedy is to keep
restrictions and rules for your own documents. If it leaks, you
should have the authorization to keep your files away from being
copied and duplicated. This project in the assessment of
printers is very valuable since documents are left to be
secured. Thus rules in documents are to be considered protected.
Do you want your local print shop to restore your files and have
those to spread it out?

For more related articles, you may visit
http://www.catalogprintingexperts.com

Good Web Design - What Is It?

There is unlimited possibilities when it comes to designing a website. Flash, Database, content management, Client Login, etc,etc. A question to ask yourself when deciding how to do your website is:

How can I most effectively present my information to my visitors

Of course there are several things to consider like budget but I feel that when talking strictly design it is important to put your visitors as first priority as they are the reason you are building the website.

Salehoo Wholesale Apparel Sales Reps

Salehoo: Ireland Ebay Wholesale Products
To prevent being a victim of fraud, you should do more research on a potential supplier for computer peripherals and demand more verification. A visit to the supplier personally before your first transaction will be much more promising, if possible. To learn more about tips, tricks and hints on how to avoid being scammed or identify fraud, do browse through my other articles on EzineArticles. My intention is not to brag but to position myself as someone who can give some advice to people when it comes to sourcing goods to resell for a profit.

This allows you to cross sell items plus it also makes it easier for people to find what they are looking for To enter the wholesale business you do not need to have a sizable amount of capital. It has gained worldwide recognition due to its ease of use and reliability

Salehoo Chinese Importers Wholesalers Direct To The Public:
Think about this: if you are a dress maker who has a simple loom and is making dresses on a piecemeal, you would have to charge for higher price to cover overhead. On the other hand, factories can often lower prices because they have access to wholesale supplies. Likewise, their state-of-the-art technology allows them to pass savings onto the customers.

Basically if your to spend and amount of money providing that expense makes you more then your in profit. The easy road is the one most often traveled and you will learn that it leads no where. See Salehoo Review.

Banner Design Success Techniques

Banners have been a major part of the World Wide Web world since
its early days. Copywriters burn the midnight oil looking for
new designs that will grab the visitor’s attention and compel
him to click on their banner. This article discusses some of the
most successful banner designs.

Teasing your curiosity

“Do Not Click Here”. How many of you have seen this slogan in a
banner? What did you do when you first saw it? If you are like
most people, when you first saw it, you clicked on it. What
makes this simple sentence so powerful that it compels the
visitor to click on it? The answer is curiosity !!!

Copywriters and web designers are always looking for ways to
arouse the website visitor’s curiosity. As banner designers
their goal is to attract the visitor to the banner, usually
completely ignoring the other elements on the web page that are
more important to the website owner. However, because the “Do
Not Click Here” slogan tells us nothing about what is on the
next page, it arouses the visitor’s curiosity and makes it
almost impossible not to click on this banner to see what’s
behind it.

Simple integrated design

When Larry Page and Sergey Brin first introduced their product,
“Google”, to potential investors, they mentioned Adwords as a
backup option in case they didn’t make any money. We all know
how lucky they were that they eventually needed to use that
backup plan. What made these “boring” ads such a great success?

Unlike other ads, Adwords neither arouse the visitor’s curiosity
nor disturb the main flow of the web page. In fact, the opposite
is true. Adwords are meant to look like part of the search
results giving the user the feeling that those ads are there
because he asked for them. No one has any doubt that this simple
design helps Google to promote both their search engine and the
Adwords advertising program.

Take part in the action

Banner designers wisely used interactive technologies like Flash
to develop type of banners that invite the user to take part in
the action. Drawing the user into the action can be accomplished
in many creative ways. Some web designers use popular old games
elements as part of the scene. You all know the famous game
pacman. One of the banners that I like the most is the one where
the user is allowed to let pacman “eat” few dollar signs. At the
successful completion of this mission, a nice slogan is revealed
asking him to open a saving account that will earn money with a
fixed interest rate. The idea behind those interactive banners
is simple: Let the user take part in the action and then at the
right moment when his mind is less resistant, show him the sales
message. Those interactive banners proved to be very efficient.
Their biggest disadvantage is that most webmasters will not
allow that kind of banner because it distracts too much from the
web page content.

Back to Black and White

Website designers are always seeking to be different with their
design ideas. One banner fashion trend that can be found lately
is Black and White banners. Although research shows that blue
and yellow are the most efficient color to use in a banner,
Black and White banners have been seen a lot lately. It’s
probably something that will eventually vanish, but the idea
behind it is to be different and to make the user wonder what’s
up and hopefully click on the banner to find out.

Get Out of the box

Have you heard about the milliondollarhomepage.com? If not,
check out this website before continuing to read this article.
This website has proven that creative thinking not only can
bring you money but also create a whole new trend. Right after
the milliondollarhomepage.com got the internet community’s
attention, many designers used this idea to deign a banner on
which they sell a 10×10 pixel area. Like the original concept,
this banner design had its impact. Advertisers are investing
money on these ad spaces while at the same time visitors are
curious enough time after time looking at those unorganized
pixel banners to click on them.

What about the next trends

What the next trends of banner design will be is something that
probably no one can accurately predict. It’s up to some web
designer to come up with a new concept that proves to be
efficient. There is no doubt that in the future we will see new
ways of designing banners, especially when more and more
advertising budgets are being spent on the internet instead of
commercial TV and other types of advertising media. I guess we
will just need to be patient.